给宠物狗过生日引热议 海底捞：是宠物友好门店，宠物就餐区和正常就餐区不在一起

Core Viewpoint - The recent opening of a pet-friendly Haidilao restaurant in Shenzhen has sparked discussions regarding public health and brand image, amidst the company's efforts to explore the pet economy potential [4][5]. Group 1: Company Initiatives - Haidilao has launched its first pet-friendly restaurant in Shenzhen, allowing customers to bring pets for dining, with separate dining areas for pets and regular customers [3][4]. - The restaurant provides free clean drinking water for pets and offers special pet meals, including beef and duck dishes without salt or seasoning [4]. - The company has seen a decline in its main business, with a 3.7% year-on-year revenue drop and a 13.7% decrease in net profit in the first half of 2025 [5]. Group 2: Market Context - The hot pot market in China is projected to reach a scale of 617.5 billion yuan in 2024, with a year-on-year growth of 5.6% [5]. - The number of hot pot restaurants is expected to peak at 535,500 by the third quarter of 2024 before gradually declining, indicating a shift to a competitive landscape [5]. - Since 2021, Haidilao's number of restaurants has decreased from 1,433 to 1,368 by the end of 2024, reflecting challenges in expansion [5]. Group 3: Financial Performance - Haidilao's operating cash flow reached 3.25 billion yuan in the first half of 2025, providing financial support for its "Red Pomegranate Plan" [5]. - The company's second brand initiative has resulted in 126 new restaurant locations, contributing significantly to revenue growth, with "other restaurant income" increasing by 227% to 597 million yuan [6].