给宠物狗过生日引热议，海底捞：宠物就餐区和正常餐区不在一起

Core Viewpoint - The recent opening of a pet-friendly Haidilao restaurant in Shenzhen has sparked public debate regarding health and safety concerns, despite the company's efforts to tap into the pet economy and innovate its business model [4][5]. Group 1: Company Initiatives - Haidilao has launched its first pet-friendly restaurant in Shenzhen, allowing customers to bring pets for dining, with specific health and safety measures in place [4][3]. - The restaurant features a separate dining area for pets, provides free clean drinking water, and offers pet-specific meals without salt or seasoning [4][3]. - The company is exploring the potential of the pet economy as a strategic move to diversify its revenue streams amid declining performance in its core business [5][6]. Group 2: Market Context - The hot pot market in China is projected to reach a scale of 617.5 billion yuan in 2024, with a year-on-year growth of 5.6%, indicating a competitive landscape as the number of hot pot restaurants fluctuates [5]. - Haidilao's revenue has faced challenges, with a 3.7% year-on-year decline in the first half of 2025, and a decrease in net profit by 13.7% [5]. - The number of Haidilao restaurants has decreased from 1,433 in 2021 to 1,368 by the end of 2024, reflecting a shift towards a more competitive environment [5]. Group 3: Financial Performance - In the first half of 2025, Haidilao reported an operating cash flow of 3.25 billion yuan, indicating a strong cash position to support new initiatives [5][6]. - The "Red Pomegranate Plan," which includes the launch of new restaurant brands, has shown significant results, with a 227% year-on-year increase in revenue from other restaurant operations [6].