看，文艺范儿的“宝藏尔滨”（“十五五”文化热词·文化旅游业）

Core Insights - Harbin is leveraging its cultural and artistic resources, particularly in music and theater, to enhance its tourism industry and attract visitors [1][2][3] Group 1: Cultural and Artistic Development - The musical "Under the Night of Harbin" premiered in July, achieving an average attendance rate of 96%, with 12% of the audience traveling from other cities to watch the show [2] - Harbin's rich musical heritage, recognized by UNESCO as a "City of Music," includes the Harbin Symphony Orchestra and various music venues, which serve as cultural landmarks [3] - The "Harbin Summer Music Festival," established in 1961, has evolved into a significant driver of cultural tourism, with over 3,000 performances planned for 2025 [3] Group 2: Tourism and Visitor Experience - The integration of cultural experiences into tourism is evident, with initiatives like the "Night Harbin" cruise and guided tours to landmarks featured in the musical [2] - The city received 41.14 million visitors during the music festival, with 30% of them specifically coming for the music events [3] - The Harbin Grand Theatre has introduced various conveniences, such as free shuttle services and discounts, leading to a 35% increase in surrounding hospitality and dining revenues [4] Group 3: Urban Revitalization and Cultural Integration - Harbin is revitalizing historical districts by connecting cultural landmarks, enhancing the city's historical narrative and tourism appeal [6] - The transformation of old streets into vibrant cultural spaces, featuring cafes and markets, encourages longer stays and deeper engagement from visitors [5][6] - The city's cultural tourism strategy emphasizes immersive experiences and the integration of local culture into tourism products, aligning with national development goals for the cultural tourism sector [7]