扎根中原沃土 点亮消费新图景（奋进的河南 决胜“十四五”）

Group 1 - The core viewpoint emphasizes that consumption is the intrinsic driving force of economic growth, with finance being a key support to boost consumption and unleash domestic demand potential [1] - The People's Bank of China and six other departments released guidelines to support consumption, introducing 19 key measures to better meet financial service needs in the consumption sector [1] - The Henan branch of the Bank of Communications actively implements national and provincial consumption promotion policies, leveraging credit card products to inject strong financial momentum into the Central Plains consumption market [1] Group 2 - The Bank of Communications Henan branch supports the "old for new" consumption initiative through payment discounts and online services, launching a dedicated service area in its mobile banking app [2] - The "old for new" campaign has achieved 170,000 transactions and over 600 million yuan in consumption, showcasing the role of credit cards in boosting consumption [2] Group 3 - The bank focuses on cultivating brand consumption clusters and enhancing the county commercial system, establishing 35 credit card preferential business circles across 12 cities in Henan [3] - A special initiative called "Hundred Counties, Ten Thousand Stores to Benefit the People" was launched to promote consumption in county areas, creating a multi-party win-win consumption financial ecosystem [3] Group 4 - The bank actively responds to the call for strengthening cultural tourism in Henan, creating themed tourism activities and collaborating with multiple 5A scenic spots to build a comprehensive consumption ecosystem [4] - The initiative has benefited over 50,000 customers, exploring a new model of "finance + cultural tourism" cooperation [4] Group 5 - The "Most Red Friday" event has been upgraded to deepen its brand connotation of "benefiting people's livelihood and promoting consumption," introducing new features for customer engagement [5] - The bank continues to play a significant role in promoting local economic development and ensuring people's livelihoods, with plans to optimize products and services further [5]