Core Insights - CES 2026 will take place from January 6 to 9, 2026, in Las Vegas, serving as a significant platform for global technology brands, particularly from China and Japan [1][14] - The "Japan Tech Project" aims to support Japanese companies with new technologies and products to showcase at CES and other global tech exhibitions [1][16] - Japanese companies are expected to present innovations in various fields, including AI, robotics, and eco-friendly materials, at CES 2026 [1][3] Japanese Companies' Innovations - Sony is set to showcase its first LCD TV using "True RGB" LED backlight technology, which claims to avoid common OLED issues while achieving high brightness levels [3][5] - In addition to TVs, Sony may introduce a new 240Hz refresh rate PlayStation monitor, aiming to maintain its position in the high-end hardware market [5] - Panasonic will focus on "carbon neutrality" and "circular economy" themes, showcasing smart appliances like refrigerators that monitor food freshness [6][9] Automotive Developments - Sony Honda Mobility will present the AFEELA 1 electric vehicle at CES 2026, highlighting the collaboration between entertainment and automotive technology [10][12] Professional Imaging and Robotics - Japanese firms continue to dominate the professional imaging sector, with Sony and Nikon expected to unveil new technologies for filmmakers and smart vehicles [12] - The "Japan Tech Project" also aims to support startups in showcasing innovative hardware, including robotics, at CES 2026 [13][17] Competitive Landscape - Chinese companies have significantly increased their presence at CES, with over 1,475 exhibitors in 2025, and are expected to surpass pre-pandemic levels in 2026 [14][16] - Despite the strong showing from China and the U.S., Japan and other countries are striving to establish a more prominent presence in the global tech landscape [16][17]