11米高“糖葫芦树”摘取一空，传统小吃点燃消费新热点

Core Insights - The ice sugar hawthorn tree event in Inner Mongolia has generated significant social media buzz, with a giant 11-meter tree attracting attention and over 30,000 likes on social platforms [1] - The concept of "everything can be ice sugar hawthorn" has sparked a consumption trend across the country, leading to innovative variations of this traditional snack [3] Group 1: Innovation and Consumer Trends - The "sugar hawthorn tree" was completely picked within 13 hours, indicating a strong consumer interest in innovative food experiences [3] - New variations like milk skin ice sugar hawthorn and cherry ice sugar hawthorn have gained popularity, with long queues reported at vendors [3] - Unique designs and flavors, such as mini and giant versions, as well as flower-shaped hawthorns, are attracting consumers [4][5] Group 2: Emotional and Aesthetic Appeal - Consumers are drawn to the emotional value and aesthetic appeal of these products, with many sharing their experiences on social media [4][5] - The incorporation of new ingredients and visually appealing designs enhances the overall consumer experience, making these snacks suitable for social sharing [5][6] - The balance between traditional flavors and innovative presentations resonates with a broad audience, particularly younger consumers seeking novelty [6][8]