民生论谈丨邮轮经济迎来全新政策风口

Core Viewpoint - The cruise economy is recognized as a significant driver for economic growth and a vital component for promoting domestic and international dual circulation, especially with the recent policy measures introduced by the Ministry of Transport and the Ministry of Culture and Tourism [2][4]. Group 1: Policy Measures - The recent policy document outlines ten measures aimed at enhancing cruise transportation and tourism services, focusing on enriching cruise routes, improving port service levels, enhancing management efficiency, and ensuring safety [2][3]. - The measures are designed to stimulate cruise consumption by addressing existing issues such as limited routes, service shortcomings, and policy barriers [2][3]. Group 2: Market Potential - Data indicates that from January to November 2025, China's cruise passenger transport volume is expected to recover with a year-on-year growth rate of 27.8%, highlighting strong consumer potential [2]. - The cruise economy is characterized by its long industrial chain and strong driving force, making it a new economic growth point, particularly as it integrates onboard and onshore consumption [4]. Group 3: Operational Efficiency - To improve operational efficiency, the measures propose optimizing the cruise registration system and enhancing the quality of cruise tourism services [3]. - The policy also addresses the need for better port services and customs efficiency, which are crucial for enhancing consumer satisfaction and activating consumption potential [3][4]. Group 4: Consumer Experience - The measures encourage the establishment of duty-free shops and foreign currency exchange facilities at cruise ports, aiming to enrich the consumer experience and maximize the combined effect of onboard and onshore spending [4]. - The policy emphasizes the importance of international perspectives to diversify cruise routes and enhance service offerings, thereby addressing structural issues in the current market [3][4].