Core Insights - Beike Group has launched Beihome as a data-driven residential development service platform, focusing on the C2M (Customer to Manufacturer) model to enhance housing supply and meet consumer needs [1][2][12] - The "14th Five-Year Plan" emphasizes the construction of a new real estate development model, promoting high-quality development and a balance between supply and demand [2][12] - Beihome has successfully implemented 17 C2M model cooperation projects across various cities, demonstrating the effectiveness of its data-driven approach [2][3][12] Group 1 - Beihome's C2M model integrates data analysis and AI algorithms to predict customer preferences and optimize product positioning [3][4][5] - The platform aims to create "good houses" that align with consumer demands, moving from a focus on availability to quality [3][12] - The C2M model allows for customer participation in the entire development process, enhancing engagement and satisfaction [3][4] Group 2 - Beihome's projects, such as Chengdu Beichen S1 and Shanghai Beilian C1, showcase the successful application of the C2M model, achieving strong sales and market recognition [4][9][12] - The platform's data capabilities include comprehensive market data, customer insights, and feasibility studies, forming a robust foundation for decision-making [5][11] - Beihome plans to expand its operations in major cities like Guangzhou, Shenzhen, and Wuhan, continuing to leverage the C2M model for future developments [11][12]
贝好家:以C2M构建房地产开发新模式