Core Viewpoint - Dongwu Securities initiates coverage on "Yujian Xiaomian" (02408) with a "Buy" rating, highlighting its rapid expansion and clear growth strategy in the Chinese noodle restaurant sector [1] Group 1: Company Overview - Yujian Xiaomian is positioned as a leading brand in the Chinese noodle restaurant market, focusing on Sichuan-Chongqing flavors and standardized operations [1] - The company plans to increase its store count to 465 by November 2025, with over 100 new stores in the pipeline, indicating a strong growth trajectory [1] Group 2: Market Position and Financials - In 2024, Yujian Xiaomian is expected to hold a market share of 0.5% in the Chinese noodle restaurant sector, with revenue projected to grow from 418 million yuan in 2022 to 1.154 billion yuan in 2024, reflecting a CAGR of 66% [1][2] - The company's adjusted net profit is anticipated to reach 63 million yuan in 2024, with a net profit margin of 5%, marking a significant operational turning point [1] Group 3: Expansion Strategy - The company is expected to have around 500 stores by the end of 2025, with plans to surpass 680 stores by 2026 and potentially exceed 900 by 2027, leveraging both price reductions and franchise opportunities [3] - Yujian Xiaomian's store expansion strategy includes penetrating major cities and expanding into second and third-tier cities, as well as increasing its presence in Hong Kong and overseas markets [3] Group 4: Industry Insights - The chain restaurant market is projected to reach 12.6 trillion yuan by 2025, with a CAGR of 11% from 2019 to 2024, indicating a robust growth environment for the industry [2] - The Chinese noodle restaurant segment is expected to grow to 286.6 billion yuan in 2024, with Yujian Xiaomian's transaction volume forecasted at 1.348 billion yuan, showcasing a CAGR of 58.6% from 2022 to 2024 [2]