海航控股推出股东专属购票优惠 自贸港航线折上折

Core Viewpoint - Hainan Airlines Holding Co., Ltd. has launched a shareholder reward program that offers exclusive ticket discounts to shareholders, marking an innovative approach in the aviation industry to enhance shareholder experience and engagement [1][2] Group 1: Shareholder Reward Program - The program allows shareholders who registered on October 9 and October 15 to enjoy unlimited ticket discounts on domestic flights operated by Hainan Airlines and its subsidiaries from December 8, 2025, to January 20, 2026 [1] - New shareholders can also participate in the program by confirming their eligibility via email [1] - The initiative is the first of its kind among listed airlines in China, showcasing a commitment to rewarding shareholders [1] Group 2: Benefits and Strategic Implications - The reward program enhances shareholder experience by providing tangible travel benefits, thereby increasing shareholder loyalty [2] - For the company, the initiative aims to boost customer retention and flight occupancy rates while activating existing resources [2] - The program supports the development of the Hainan Free Trade Port by reducing travel costs and promoting resource aggregation [2] Group 3: Marketing Innovation and Corporate Governance - The shareholder reward initiative reflects a mature corporate governance structure and emphasizes the importance of shareholder culture [2] - In the context of the recovering civil aviation industry and the benefits of free trade policies, the program demonstrates a blend of practicality and foresight in the company's development strategy [2]