XIAOMI(HK:01810) Xin Lang Cai Jing·2025-12-10 02:56Core Viewpoint - Xiaomi is undergoing significant personnel adjustments in response to performance pressures, focusing on optimizing its retail operations and closing underperforming stores while reallocating resources to growth areas like automotive and home appliances [1] Group 1: Personnel Adjustments - Xiaomi has initiated a series of personnel changes in its China operations, affecting key roles in mobile, automotive, and home appliance sectors [1] - Wang Xiaoyan, the President of Xiaomi China, will also take on the role of General Manager of Sales Operations Division 1, indicating a hands-on approach to improving performance [1] - Other notable appointments include Guo Jinbao as General Manager of Sales Operations Division 2 and Zhang Jian as General Manager of the New Retail Division [1] Group 2: Store Operations - Xiaomi plans to close some low-efficiency and loss-making stores to concentrate resources on high-potential locations [1] - The company aims to enhance synergy among its product lines, integrating mobile, home appliances, and automotive sales through shared retail channels [1] - The adjustments are seen as a strategic move to address the performance challenges faced by Xiaomi in the Chinese market [1]