童装市场产销两旺：羽绒服、“年服”销售飙升 工厂订单已排到年底

Core Insights - The children's clothing market in Zhili Town, Huzhou, Zhejiang, is experiencing strong sales, particularly in winter apparel like down jackets and New Year clothing, leading to a "hard-to-get" situation for inventory [1][3] - The production of down jackets has been affected by a sudden drop in temperature in mid-October, resulting in rapid depletion of factory inventories and orders extending to the end of December [3][5] - The average daily shipment of children's clothing in Zhili Town has exceeded 5 million pieces in December, with total shipments reaching 1.65 billion pieces by the end of November, and annual sales expected to surpass 87 billion yuan [5] Market Dynamics - Despite a significant increase in down material prices, the wholesale prices of children's down jackets have remained stable due to strategic inventory management by manufacturers [5][7] - Manufacturers have adopted strategies such as "off-season stockpiling" to lock in costs and "upgrading quality" to maintain market trust, allowing them to keep prices steady despite rising costs [5][7] - The price of white duck down with 90% filling content rose from 456,000 yuan per ton in August to over 560,000 yuan per ton by the end of October, reflecting a 23% increase [7][9] Production Strategies - Some manufacturers are cautious in response to raw material price fluctuations, opting to reduce production or shift to cotton clothing [9] - Conversely, stronger companies are upgrading their products from "50 down" to "90 down" and enhancing transparency through traceability measures, gaining increasing market recognition [9]