Ge Long Hui·2025-12-10 03:24Core Viewpoint - The recent price adjustment of the eighth generation Wuliangye marks the first price drop in a decade, aimed at alleviating the burden on distributors amid a declining trend in the liquor industry [1] Group 1: Company Actions - Wuliangye will adjust the price of its eighth generation product starting next year, maintaining the payment price at 1019 yuan per bottle while offering a discount of 119 yuan, resulting in an invoice price of 900 yuan per bottle [1] - This price reduction is part of a broader strategy to implement various marketing incentives to support distributors during the cyclical downturn in the liquor industry [1] Group 2: Industry Trends - The liquor industry, including major products like Moutai and Wuliangye, has experienced a continuous decline in prices over recent years [1] - Moutai's wholesale price has decreased from approximately 3100 yuan per bottle at its peak to around 1500 yuan per bottle currently, while the latest wholesale price for the eighth generation Wuliangye is about 810 yuan per bottle [1] - As of December 9, the price of Moutai has further declined, with the original box price dropping by 10 yuan to 1520 yuan per bottle, and the price for individual bottles decreasing by 15 yuan to 1515 yuan per bottle [1]