Guan Cha Zhe Wang·2025-12-10 03:23Core Insights - JD.com announced the winners of the 2025 "Quality Gold Award," "New Product Gold Award," and "PLUS Member Selected Gold Award" at the annual JD Gold List event, recognizing over 140 brands for their high-quality products and strong consumer reputation [1] - The JD Gold List has demonstrated significant consumer influence, with approximately 1 billion people expected to purchase items from the list in 2025, and products on the list experiencing a sales growth rate 12 times higher than ordinary products, with a 100% higher repurchase rate [1] Group 1 - The JD Gold List has established itself as a trusted consumer guide by using a data-driven model to select high-quality and cost-effective products, helping consumers make informed purchasing decisions [1][2] - Over 80% of consumers recognize the JD Gold List as a "navigation tool" for quality living, addressing the common issue of "choice paralysis" in an information-overloaded market [1][2] - The JD Gold List has been upgraded to include a "Quality Gold List," which utilizes stricter standards for product selection, resulting in over 90% of consumers expressing stronger trust in the listed products due to professional testing and third-party certification [2] Group 2 - JD.com announced the arrival of AI-driven rankings, transitioning from user browsing to interactive shopping, creating personalized lists that cater to individual consumer needs and habits [3] - The JD Gold List aims to expand brand exposure and authority through three main initiatives: increasing co-branded products, optimizing ranking mechanisms, and expanding the list matrix [3] - The JD Gold List has proven to enhance brand performance, with products like Haier's men's jeans seeing over 600% increase in exposure and over 500% increase in sales after being listed, demonstrating a positive cycle of increased visibility and sales [4] Group 3 - The JD Gold List serves as a "trustworthy ranking" in the e-commerce industry, providing precise shopping guidance and helping brands achieve long-term growth in exposure, purchasing efficiency, and brand value [4][5] - The collaboration between brands and the JD Gold List has led to successful product launches, such as the co-branded natural water from Nongfu Spring, which saw a 120% year-on-year sales increase after receiving the JD Gold List certification [2] - The JD Gold List enhances consumer shopping experiences by acting as an "information compressor," simplifying complex product information into clear buying signals, thus reducing decision-making time for consumers [4]