“冷装备”成“热销品” ：国产雪具凭实力圈粉市场 热销国内 加速“出海”

Group 1: Market Trends - The domestic ski equipment market is experiencing growth as ski resorts open for the season, with increased consumer interest in domestic brands due to differentiated designs and high cost-performance ratios [1][2] - Sales of ski apparel have seen a year-on-year increase of over 50%, while ski equipment sales have grown by more than 30%, with some domestic brands reporting apparel sales growth exceeding 60% and certain helmet and protective gear brands seeing a 100% increase [2] Group 2: Production and Supply Chain - In Ningbo, ski equipment companies are experiencing a "golden period" of production and sales, driven by technological innovation and supply chain advantages [3] - A sports goods company in Ningbo reported a monthly shipment volume of over 3,000 units, a two to three-fold increase compared to the previous year, with popular items still in short supply [5] - A ski board manufacturer in Ningbo has transitioned from being an OEM for foreign brands to becoming a core supplier for nearly 20 domestic brands, with orders extending into January of the following year [5] Group 3: Technological Innovation - Domestic ski brands are focusing on technological innovation and quality upgrades, with new products featuring advanced materials like carbon fiber for improved elasticity and durability, as well as personalized features like glow-in-the-dark elements [7] - Companies are leveraging mature domestic supply chains to enhance product customization and expand their offerings, while also accelerating their online and offline channel development [7] Group 4: Export Opportunities - The demand for Chinese-made outdoor products is increasing overseas, with companies in Suzhou reporting busy production and sales activities for ski equipment and outdoor clothing materials [8] - A ski board manufacturer in Suzhou has produced 110,000 units this year, primarily for the European market, with orders extending to July of the following year [10] - From January to October, the export value of ski boards from Kunshan reached over 37 million yuan, marking a nearly 5% year-on-year increase, mainly to Europe and North America [10]