“零跑现象”获央视点赞：中国车企出海2.0时代的破局者

Core Insights - Leap Motor, defined as an "industry dark horse," has achieved significant milestones in the Chinese electric vehicle market, including being the top-selling new energy vehicle brand for nine consecutive months and doubling its sales year-on-year in Q3 [2][3] - The company's success is attributed to its comprehensive self-research strategy and innovative overseas expansion model, providing a new template for high-quality internationalization of Chinese car manufacturers [2][3] Group 1: Market Position and Strategy - The Chinese electric vehicle market is entering a "淘汰赛" (elimination round) phase, with leading brands engaging in price wars and new entrants facing funding and technology challenges [3] - Leap Motor's breakthrough is not merely due to sales growth but is a result of its long-term commitment to a comprehensive self-research strategy and a healthy business model [3][5] - Unlike many new entrants that focus on supply chain integration for quick monetization, Leap Motor's self-research approach creates a unique core barrier, covering essential hardware and software systems [5] Group 2: Financial Performance - In Q3, Leap Motor achieved a net profit of 150 million yuan and a gross margin of 14.5%, demonstrating that its growth is based on sound business logic rather than merely "burning cash" for volume [5] - The company has 33.92 billion yuan in available funds, indicating a robust financial position that supports its growth strategy [5] Group 3: Product and Technology Validation - The popularity of multiple models, including the C10, T03, and B10, serves as market validation of Leap Motor's technological capabilities, with the B10 recognized as a benchmark in the smart SUV segment [7] - Leap Motor has exceeded its annual target of 500,000 units and aims for one million units by 2026, showcasing its sustainable growth potential [7] Group 4: Overseas Expansion - Leap Motor's rapid overseas expansion is characterized by innovative cooperation models and high-quality channel layouts, differentiating it from traditional Chinese car manufacturers [8][10] - The company has established over 800 stores in 35 countries within just over a year, leveraging a strategic partnership with Stellantis to integrate resources across the supply chain [10] - Leap Motor's overseas outlets serve as comprehensive service centers, enhancing customer trust and market penetration, particularly in Europe [11] Group 5: Global Recognition and Market Entry - In November 2025, Leap Motor received 15,000 export orders, marking a significant milestone in the global recognition of Chinese automotive brands [14][16] - The B10 model has achieved Euro NCAP five-star certification, surpassing EU standards in key safety metrics, which has facilitated its entry into the competitive European market [16] - Leap Motor's user base in Europe consists primarily of mid-to-high-end consumers, indicating a shift in the brand's market perception and positioning [17] Group 6: Future Outlook - With plans for localized production in Malaysia and Europe by 2026, Leap Motor aims to reduce costs and respond quickly to regional market demands [13][22] - The company's experience highlights the importance of a technology-driven approach, user-centric focus, and innovative business models for Chinese car manufacturers to establish a foothold in the global market [22]