Core Viewpoint - The competition in the foldable smartphone market intensifies as Samsung launches its first tri-fold smartphone, the Galaxy Z TriFold, which features a dual-side inward folding design, contrasting with Huawei's Z-shaped foldable phone design [1][4]. Group 1: Product Launch and Market Response - Samsung's Galaxy Z TriFold is available for pre-order, with prices set at 19,999 yuan for the 16GB+512GB version and 21,999 yuan for the 16GB+1TB version, matching Huawei's pricing for its tri-fold model [1]. - The initial stock of the Galaxy Z TriFold sold out quickly, indicating strong market interest despite the high price point [1][2]. - The limited availability of the Galaxy Z TriFold is attributed to Samsung's cautious inventory strategy, with only 20,000 units produced globally, and a very limited number allocated to the Chinese market [2][4]. Group 2: Competitive Landscape - Samsung and Huawei have been in a competitive race in the foldable smartphone sector since 2019, with both companies continuously innovating in design and technology [4]. - Huawei's recent advancements, including the launch of the Mate XT, have allowed it to capture a larger market share, with Huawei achieving a 48% market share in the first half of 2025, significantly surpassing Samsung's 20% [6][7]. - The market share dynamics between Samsung and Huawei have shifted dramatically from 2022 to 2024, with Samsung's share decreasing from 78% to 45%, while Huawei's share increased from 14% to 24% [7]. Group 3: Strategic Implications - The limited initial stock of the Galaxy Z TriFold may serve as a strategic move for Samsung to test the market response and reinforce its brand positioning in the high-end segment [9]. - The foldable smartphone market is seen as a platform for demonstrating technological leadership rather than achieving immediate mass-market sales, with companies focusing on brand differentiation and long-term profitability [9]. - Samsung's challenge lies in regaining its former dominance in the foldable market against Huawei, which has established a strong brand presence and market position [9].
实探三星三折叠首销:首批秒罄,全球限量2万台,一机难求,与华为贴身肉搏
3 6 Ke·2025-12-10 04:10