Tai Mei Ti A P P·2025-12-10 05:09Core Viewpoint - The event held by Bosideng in Harbin emphasizes the brand's long-standing commitment to extreme cold weather gear, showcasing its latest technology and products designed for polar exploration, while celebrating its 28-year partnership with China's polar research efforts [1][16]. Group 1: Event Highlights - The launch event featured a snow sculpture of the "Xuelong 2" icebreaker, symbolizing Bosideng's dedication to extreme cold technology [3]. - The event included a forum titled "Life Meets the Polar," where experts and brand ambassadors discussed the importance of innovation and resilience in extreme conditions [8][10][14]. Group 2: Product Innovation - Bosideng's sixth-generation extreme cold series is designed for polar exploration, utilizing advanced technologies such as GORE-TEX fabric, a unique insulation structure mimicking polar bear fat, and a dynamic moisture-wicking system [5][6]. - The new products can withstand temperatures as low as -60°C, addressing the challenges of maintaining warmth and breathability in extreme environments [5][15]. Group 3: Brand Development and Market Position - Bosideng has established a strong market presence, with sales exceeding 200 million units globally and a leading position in the domestic market for 30 consecutive years [19]. - The company is focusing on diversifying its product offerings and enhancing its technological capabilities, with a goal to reach a market size of 250 billion yuan by 2025 [17]. Group 4: Commitment to Quality and Sustainability - Bosideng emphasizes quality control in its production process, sourcing down from premium regions and adhering to strict animal welfare and environmental standards [15]. - The company has accumulated 1,520 patents, reinforcing its technological barriers and commitment to innovation in the down apparel industry [17].