“冷装备”成“热销品” ：国产雪具凭实力圈粉市场，加速“出海”

Group 1: Market Trends - The domestic ski equipment market is experiencing growth as ski resorts open for the season, with a notable increase in consumer interest in domestic brands due to their differentiated designs and high cost-performance ratio [1] - Sales of ski clothing have seen a year-on-year increase of over 50%, while ski equipment sales have grown by over 30%, with some domestic brands reporting a 60% increase in ski clothing sales and a 100% increase in sales of helmets and protective gear [1] Group 2: Production and Supply Chain - In Ningbo, ski equipment companies are experiencing a boom in production and sales, with factories reporting a monthly shipment volume of over 3,000 units, a two to three-fold increase compared to the previous year [4] - A ski board production company in Suzhou has achieved a production volume of 110,000 units this year, with most products being exported to Europe, and orders extending into July of the following year [7] Group 3: Technological Innovation - Domestic ski brands are focusing on technological innovation and quality upgrades, with new products featuring enhanced materials like carbon fiber for improved elasticity and durability, as well as personalized features such as glow-in-the-dark capabilities [6] - Companies are leveraging mature domestic supply chains to promote product customization and expand their offerings, while also enhancing their online and offline channel strategies [6] Group 4: Export Growth - The demand for Chinese-made outdoor products is increasing overseas, with Suzhou companies busy fulfilling export orders for ski equipment and outdoor clothing materials [7] - In Kunshan, the export value of ski board products reached over 37 million yuan from January to October, marking a nearly 5% year-on-year increase, primarily to Europe and North America [9]