Sou Hu Cai Jing·2025-12-10 05:38Core Viewpoint - The article discusses the recent resurgence of Pinduoduo's "Hundred Billion Subsidy" program, particularly focusing on the sale of premium Moutai liquor at prices significantly below market value, and the implications for consumers and the industry [2][3]. Group 1: Pinduoduo's Pricing Strategy - Pinduoduo has reintroduced its subsidy program with Moutai liquor priced at 1499 yuan and 1399 yuan, which is below market prices, aiming to attract new users and enhance brand image [2]. - The platform's competitive landscape has shifted, with national subsidies for electronics offering higher discounts, prompting Pinduoduo to focus on high-end liquor to differentiate itself [2][3]. - The subsidy program is not a loss for merchants; instead, Pinduoduo subsidizes the price difference, allowing merchants to sell at market prices while attracting new customers [3]. Group 2: Consumer Experience and Trust Issues - Many consumers face order cancellations if they are suspected of reselling, leading to a significant drop in actual transactions compared to the number of orders placed [5][6]. - The authenticity of the liquor sold on Pinduoduo is questioned, as the source of Moutai is not directly from the manufacturer but through various intermediaries, raising concerns about quality and trust [7][8]. - Consumers prefer established channels for purchasing Moutai due to trust issues, as they are more confident in the authenticity and quality of products from direct dealers or large supermarkets [12][13]. Group 3: Market Dynamics and Future Outlook - The "Hundred Billion Subsidy" has not significantly impacted the overall market price of Moutai, as consumers do not consider Pinduoduo's prices as representative of the mainstream market [6][12]. - The article highlights the importance of trust in the liquor market, with consumers willing to pay a premium for assurance of authenticity and quality from traditional channels [12][13]. - Future developments may include improvements in Pinduoduo's supply chain and authenticity verification processes, as Moutai's management is exploring ways to enhance its e-commerce presence and consumer trust [12].