郎酒集团董事长汪俊林：以“庄园酱酒”为根基，推动名酒时尚化走向世界

Core Insights - The article discusses the sustainable development of the Chishui River, known as "China's Wine River," which is home to world-class liquor brands like Moutai and Langjiu. The focus is on how to protect this vital ecosystem while promoting ecological and industrial synergy [1][5]. Group 1: Company Strategy - Langjiu is leveraging "garden sauce liquor" as a strategic foundation to explore the integration of tradition and modernity, aiming to rejuvenate traditional brands and better fit into the global consumer landscape [1][3]. - The core value of liquor brands lies in providing "delicious enjoyment" and "spiritual companionship," with quality and safety as the unshakeable foundation of the brand. The combination of "quality, tradition, and fashion" is essential for sustainable industry and enterprise development [3][5]. Group 2: Practical Implementation - The Langjiu Garden, opened in 2020, serves as an international wine estate that combines functions of visiting, tasting, experience, and sales. It attracts over 200,000 visitors annually, showcasing traditional liquor-making processes through a visual production method [3][4]. - The Langjiu Garden is located in the golden sauce liquor production area of Sichuan Province, with an investment of 20 billion yuan over 17 years to create a world-class wine estate [3][4]. Group 3: International Expansion - Langjiu is promoting Chinese liquor globally through the "Famous Liquor + Fashion" approach. It participated as the sole liquor partner at the 24th Milan Global Fashion Summit on October 21, launching a global series of events [4]. - The initiative includes dialogues with historical wineries in Italy and plans to expand into France, the United States, Japan, and Australia, using liquor as a bridge for cultural exchange and cross-industry collaboration [4][5]. Group 4: Industry Impact - The practices of Langjiu provide valuable references for the modernization of traditional Chinese liquor brands, injecting new vitality into the brand through quality assurance and innovative experiences [5]. - The 2025 Chishui River Forum, themed "Heaven and Earth Cultivation," aims to build a high-end dialogue platform for the global liquor industry, promoting mutual learning among production areas, cultural dissemination, and sustainable development [5].