一份水果的承诺：ONECA商城以“先予后取”的智慧，构建信任经济新范式

Group 1 - The core concept of ONECA Mall is to establish a warm relationship with users by offering fresh seasonal fruits as a welcome gift, embodying the philosophy of "trust first" [1][3] - The CEO of ONECA Mall emphasizes the importance of demonstrating sincerity and quality to users before expecting their trust, with the fruit serving as a testament to the platform's commitment [3] - The initiative involves a rigorous supply chain, collaborating with farmers in Yunnan and Shandong to create quality control standards and ensuring efficient cold chain logistics for optimal delivery [3] Group 2 - This approach breaks the traditional e-commerce model of "consumption-reward" and introduces a new membership relationship model based on "value preposition," allowing users to experience the platform's standards with zero risk [3] - The strategy aims to build a solid foundation of trust for future services like "registration fee refunds" and "information empowerment," marking the rise of a new trust economy paradigm [3] - The essence of business is shifting from mere transactions to deep connections based on value [3]