冰雪经济助推文旅地标“上新” 特色雪趣让游客留下来、住下来 带火多样消费

Core Insights - The winter tourism season is heating up across China, with a notable increase in ice and snow sports activities, from outdoor ski resorts in the north to indoor ice rinks in the south [1][12] Group 1: Ice and Snow Tourism Development - The Mohe North Pole Ski Resort is highlighted as one of the northernmost outdoor ski resorts in China, featuring various cultural and tourism activities [1] - The resort plans to introduce a night skiing mode in 2025, enhancing the winter experience with attractions like a snow sculpture park and light shows [5] - In Wuhan, the Gannushan International Ski Resort, the largest indoor ski facility in Central China, is attracting visitors with diverse snow activities [13] Group 2: Unique Experiences and Cultural Integration - The North Pole Village offers unique experiences such as freezing soap bubbles and immersive activities that allow visitors to engage with the local culture [8] - The integration of ice and snow activities into local history and culture is increasing visitor stay duration to an average of three days [19] Group 3: Economic Impact and Visitor Growth - The indoor ski resort in Shenzhen has become a core project in the "one-hour ice and snow economy circle," with daily visitor numbers exceeding 40,000 since its opening [24] - The resort attracts a significant portion of tourists from Hong Kong and Macau, accounting for 30% of its visitors [24] - The overall tourism strategy aims to create a network of visitors from major cities in the Greater Bay Area, enhancing regional tourism collaboration [29]