两大商业新品牌迎来首发 凯德投资探路轻资产拓展模式

Core Insights - CapitaLand Investment has launched two new commercial brands, "Raffles City·Jie" and "CapitaLand One Center," aimed at enhancing its commercial portfolio in China [1][2] Group 1: Brand Positioning - "Raffles City·Jie" is positioned as an urban-level complex targeting middle to high-income consumers who seek quality living [2] - "CapitaLand One Center" is designed as a regional shopping center catering to new middle-class families and white-collar workers within a 3-5 kilometer radius [2] Group 2: Market Trends - The Chinese commercial real estate sector is entering a phase focused on optimizing existing assets, with a growing demand for revitalizing low-efficiency properties [2] - CapitaLand's management output strategy has been driving scalable growth, and the new brands are expected to serve as future growth engines [2] Group 3: Strategic Partnerships - CapitaLand Investment signed a management contract with Wuxi Binhu Jianfa Group to develop the first "Raffles City·Jie" in Wuxi, Jiangsu Province, based on a park-style commercial model [2] - A memorandum of cooperation was established with Liangxi Technology City Group to explore potential projects in industrial park operations and property management [2] Group 4: Expansion Plans - CapitaLand has expanded its management output projects to seven locations, including Changsha, Wuhan, Ningbo, and Wuxi [2] - The company is also advancing multiple projects in Shanghai, Jiangsu, Zhejiang, the central and western regions, and the Guangdong-Hong Kong-Macau Greater Bay Area, covering diverse asset categories such as shopping centers and industrial parks [2]