没有二次元能笑着走出「抖音团播」

Core Viewpoint - Douyin's group broadcasting has begun to target the ACG (Anime, Comic, Game) community, leading to a rise in content that blends various elements from different IPs, often lacking respect for the original works [5][28]. Group 1: Douyin's Group Broadcasting Trends - The "group broadcasting" format is expected to peak in 2025, with ACG-themed broadcasts emerging rapidly on Douyin since the summer [5]. - Initial gameplay involved "lights off voting," where hosts dressed as various characters would perform based on audience votes [5]. - The format has evolved to include more diverse activities beyond simple voting, such as PKs, group battles, and outdoor events [22]. Group 2: Content Quality and Audience Engagement - The quality of ACG group broadcasts is often criticized for being superficial, with hosts frequently failing to accurately portray the characters they represent [7][15]. - Many broadcasts feature a mix of unrelated content, leading to confusion and a lack of coherent themes [11][13]. - Audience interaction often revolves around gift-giving and voting, with hosts heavily relying on emotional appeals to encourage viewer participation [20][22]. Group 3: Legal and Copyright Issues - Douyin's ACG group broadcasts have raised significant copyright concerns, as many popular IPs are used without proper authorization, leading to potential legal risks for content creators [28][29]. - Despite the presence of numerous copyright holders, enforcing rights has proven difficult due to the transient nature of the broadcasts and the low visibility of the accounts involved [32]. - The lack of regulatory oversight from Douyin has allowed these broadcasts to proliferate, raising alarms about the potential harm to underage viewers [37]. Group 4: Market Dynamics and Future Outlook - The group broadcasting market is projected to exceed 15 billion yuan by 2025, with a significant increase in daily broadcast rooms [33]. - The industry faces challenges in improving content quality, protecting the rights of creators, and ensuring compliance among participants [33]. - The current trend indicates a growing acceptance of ACG group broadcasts, despite their controversial nature, suggesting a complex future for this segment of the market [35].