航司年底密集开航新航线，瞄准国际市场抢占客流

Core Insights - The international airline market is experiencing intensified competition as airlines prepare for the peak travel season around New Year's, winter holidays, and the Spring Festival [1] Group 1: New Routes and Capacity Expansion - Multiple airlines, including China Eastern Airlines (CEA), China Southern Airlines (CSA), Hainan Airlines, and Juneyao Airlines, have launched, increased, or resumed international routes to capture passenger traffic [1] - CSA's new route from Guangzhou to Madrid has seen a high occupancy rate of over 90% for both outbound and return flights [2] - CSA has also launched a direct flight from Guangzhou to Darwin, reducing travel time to approximately 6 hours, and CEA has opened a significant route from Shanghai to Buenos Aires via Auckland, marking the longest single-route flight and filling a gap in direct flights to South America [4] Group 2: Southeast Asia and Future Plans - Hainan Airlines announced three new Southeast Asia routes, including direct flights from Qionghai to Kuala Lumpur and planned routes from Haikou to Ho Chi Minh City and Hanoi [6] - Juneyao Airlines plans to launch a direct flight from Shanghai to Tawau, Malaysia, in January 2026, enhancing access to popular diving destinations [6] - Sichuan Airlines has resumed its direct flight from Chengdu to Auckland, and CSA will increase its Guangzhou to Sydney flights to four round trips daily during the peak season [6] Group 3: Travel Demand and Booking Trends - Flight ticket bookings for the upcoming New Year holiday have increased significantly, with domestic route bookings exceeding 1.06 million, up approximately 45%, and international route bookings surpassing 530,000, up about 15% [7] - Popular international destinations for the New Year include Bangkok, Seoul, and Singapore, with long-haul destinations like London and Sydney also gaining traction [7] - There is a notable increase in bookings for long-distance flights to Australia, Turkey, Egypt, and Switzerland, indicating a shift in traveler preferences towards more diverse and distant destinations [8] Group 4: Market Outlook - The continuous opening and enhancement of mid- to long-haul international routes are expected to improve flight accessibility and expand the global route network [10] - New routes such as Guangzhou to Darwin and Shanghai to Buenos Aires effectively tap into the long-haul market, catering to the growing demand from Chinese travelers and foreign visitors to China [10]