白金信用卡权益大缩水：贵宾厅限次、酒店减量⋯⋯银行吐槽没赚头，“羊毛党”薅了个寂寞

Core Viewpoint - The high-end credit card benefits are being significantly reduced by multiple banks, leading to a decline in the perceived value of these cards, as banks struggle with profitability in this segment [1][5][7]. Group 1: Benefit Reductions - Many banks are cutting back on high-cost benefits such as unlimited airport lounge access, reducing it to a maximum of six visits per year [5][6]. - The redemption thresholds for rewards points are being raised, with some banks changing the conversion rate from 400 points to 500 points for one unit of cash back [5][6]. - Additional benefits like complimentary dining and health check services are being eliminated entirely [5][6]. Group 2: Profitability Challenges - High-end credit cards are not profitable for banks due to high costs associated with benefits and low interchange fees, which average around 0.3% in China [7][8]. - The typical high-end cardholder often uses the card solely for payments without generating interest income for the bank, further complicating profitability [7][8]. - The presence of "arbitrageurs" exploiting card benefits has led to increased costs for banks, prompting them to tighten rules around benefit usage [9]. Group 3: Strategic Shifts - Banks are shifting focus from expanding customer bases to managing existing high-value clients, emphasizing a strategy of resource allocation towards wealth management and private banking [10][13]. - High-end credit cards are viewed as tools for identifying valuable customers and enhancing overall profitability through cross-selling opportunities in other financial services [10][13]. - The credit card industry is transitioning into a phase of maintaining existing customers rather than aggressively acquiring new ones, as the market becomes saturated [19][20].