Zhong Guo Jing Ying Bao·2025-12-10 10:16Core Viewpoint - The Chairman of the China Securities Regulatory Commission, Wu Qing, emphasized the importance of reputation management in the securities industry, advocating for the integration of corporate culture and values into brand building [1] Group 1: Investor Education Initiatives - Securities firms are accelerating their investor education efforts this year, utilizing diverse activities and innovative models to promote sound financial concepts among investors, thereby safeguarding their financial assets and rebuilding the industry's reputation [1] - A series of public welfare activities were launched by various institutions in Shenzhen, including a "no-sense investor education" model, aimed at naturally integrating financial knowledge into community settings such as cafes and parks [1] - The collaboration includes major players like China Merchants Securities, China Merchants Futures, and Tencent, with support from multiple financial institutions, attracting significant community participation [1] Group 2: Focus on Specific Demographics - Guolian Fund has focused on the theme of "fund industry discussing pensions" since 2025, targeting different demographic groups such as youth in schools, elderly in communities, and the general public in business districts to address their pension financial needs [2] - The fund employs customized content, immersive experiences, and interactive activities to comprehensively disseminate knowledge about pension funds and guide various age groups in establishing sound retirement financial concepts [2] - These initiatives aim to promote scientific financial literacy, foster a healthy and rational investment mindset, and create a culture of compliance, integrity, professionalism, and stability within the industry [2]