厨房里的“科技国潮”革新，华帝用“新中式健康”重塑厨房场景

Core Insights - Over 90% of surveyed youth believe that "Guochao" products have permeated daily life, with about 60% expecting these products to deepen cultural connotations and promote the organic integration of Chinese aesthetics with modern life [1][10] - "Guochao" consumption has evolved from a "fashion symbol" to a "lifestyle norm" for contemporary youth, with innovation moving towards a systematic integration of tradition and modernity, as well as core and experiential elements [1][10] Group 1: Company Innovations - Vatti, a leading brand in the kitchen appliance industry, has recognized new consumer demands and is integrating modern technology into Chinese kitchens under the "Tech Guochao" concept, revitalizing Guochao culture in daily meals [1][10] - The Vatti Beauty Bath Water Heater exemplifies the "new Chinese fashion health lifestyle" concept, featuring a design that draws from Eastern aesthetics and incorporates health-focused technologies for skin care and water purification [2][11] - The FA50P steam and bake integrated machine focuses on health upgrades and experience optimization in Chinese cooking, utilizing advanced cooking technologies to preserve nutrients and simplify cleaning [4][13] Group 2: Cultural Integration - Vatti emphasizes the continuous exploration of "Tech Guochao" through deep collaboration with diverse cultural IPs, making traditional culture resonate with contemporary audiences [7][15] - The collaboration with renowned screenwriter Yu Zheng on the series "Palace Chef Shang Shi" merges historical culinary arts with modern kitchen technology, showcasing Vatti's commitment to narrating local cultural stories [16][18] - Vatti's marketing strategies, such as the "digital persona" of Yang Guifei, connect historical figures with modern life, enhancing emotional recognition of the brand [16][18] Group 3: Brand Positioning - Vatti's ongoing content innovation, including collaborations with popular creators, positions the brand as a cultural and lifestyle partner for young consumers, rather than just a traditional kitchen appliance manufacturer [9][18] - The rise of Guochao reflects a return to cultural confidence and identity recognition, with young consumers choosing Guochao products as a lifestyle that embodies cultural belonging and contemporary quality [9][18]