如何认准正品赖茅酱香酒？全链管控见真章

Core Insights - The domestic sauce-flavored liquor market is projected to reach 150 billion yuan in 2024, with a continuous increase in consumption penetration and a clear trend of consumption upgrading [1] - Authenticity assurance is identified as a key factor for the healthy development of the industry, with Lai Mao establishing a trust defense line through comprehensive supply chain control, setting a standard for industry norms [1] Group 1: Quality Control - Quality is the core competitive advantage of sauce liquor, and it is the foundation of authentic Lai Mao sauce-flavored liquor [3] - Lai Mao, as a core strategic brand under the Moutai Group, shares a mature brewing system and strict quality control standards, ensuring quality from the source [3] - The production process adheres to five major processes, thirty procedures, and 165 critical steps, resulting in a distinctive flavor profile characterized by strong sauce aroma, elegance, and a long-lasting aftertaste [3] Group 2: Channel Regulation - Channel standardization is crucial for ensuring the circulation of authentic products, and Lai Mao has established a dual guarantee system of technical traceability and comprehensive channel coverage [5] - The latest products utilize a "one product, one code" traceability system, allowing consumers to scan a unique QR code to access the Moutai Group's official traceability platform for detailed product information [5] - Lai Mao has developed an official matrix covering both online and offline channels, including partnerships with major convenience stores and e-commerce platforms, effectively reducing the risk of counterfeit purchases [5] Group 3: Industry Development - The sauce liquor industry is shifting from scale expansion to high-quality development, with authenticity assurance becoming the core support for sustainable industry growth [7] - Authentic Lai Mao sauce-flavored liquor, with its foundation in quality control and support from anti-counterfeiting measures and channel standardization, has gained consumer trust and serves as a benchmark for the industry [7] - As anti-counterfeiting technology continues to evolve and industry regulation strengthens, high-quality sauce liquor brands like Lai Mao are expected to lead the industry into a more standardized and healthy development phase [7]