扩容·创新·超越——从解放碑进阶，看重庆国际化消费竞争力如何“立体生长”

Core Insights - The Chongqing Jiefangbei business district has transformed from a traditional shopping area to an international consumption landmark, showcasing the city's growing competitiveness in global consumer markets [1][3][5] - The district has undergone two significant expansions, increasing its area from 0.92 square kilometers to 3.2 square kilometers, enhancing its capacity to attract both local and international consumers [3][11] - Jiefangbei has been recognized for its international consumption competitiveness, being selected by Forbes as one of China's top CBDs for three consecutive years [1][3] Expansion and Development - The first expansion in 2019 increased the main street area to 1.2 square kilometers, while the second expansion in 2021 further extended the area to 3.2 square kilometers, connecting key landmarks and improving accessibility [3][12] - The district now features a 7.5-kilometer underground ring road, accommodating 23,000 parking spaces and 28 underground garages, addressing traffic challenges in the mountainous city [3][9] - Jiefangbei attracts over 800,000 daily visitors, with 297 key enterprises and 98 Fortune 500 companies establishing a presence in the area, contributing to 2.9% of the city's GDP [3][4] Night Economy and International Appeal - The district has developed a vibrant night economy, with a consumption scale exceeding 100 billion yuan, making it the first in the western region to achieve this milestone [4][5] - The presence of 15 consulates and over 700 foreign enterprises enhances its status as an "inland open window," attracting international attention [4][5] Future Prospects - By 2030, the GDP of the Jiefangbei CBD is projected to exceed 130 billion yuan, with retail sales surpassing 150 billion yuan, indicating a significant growth trajectory [11][12] - The district aims to leverage its unique geographical advantages and cultural assets to become a lifestyle destination rather than just a shopping hub [11][12] - The integration of digital payment solutions and cross-border e-commerce is expected to further enhance the district's international consumer appeal [9][12]