数字人贴牌：客易云引领电商直播新变革

Core Insights - The limitations of live human hosts in the e-commerce live streaming industry are becoming increasingly apparent, including high labor costs, limited streaming hours, and unstable conversion rates due to fluctuating states, which are bottlenecks for industry development [1] - Kuyi Cloud's digital human branding technology injects new vitality into e-commerce live streaming, positioning the company as a key player in industry transformation [1] Group 1: Digital Human Advantages - A beauty brand utilizing Kuyi Cloud's technology created a virtual host that achieved a single live stream GMV of over 8 million yuan, with costs only 1/8 of a human team [3] - Digital human hosts possess professional makeup knowledge and can adjust live streaming pace based on real-time audience feedback, significantly enhancing user shopping experience [3] - The combination of AI and expertise led to a 25% increase in repurchase rates and a 40% increase in user engagement time for the beauty brand [3] Group 2: Technology and Cost Efficiency - Kuyi Cloud's proprietary multimodal interaction system supports mixed input of text, voice, and gestures, with a misjudgment rate of less than 0.3% [3] - The emotional computing technology endows digital humans with human-like capabilities, allowing them to respond to audience emotions and recommend offers based on user hesitation [3] - A home goods brand that adopted Kuyi Cloud's solution saw a 35% increase in user engagement time, a 40% growth in live stream GMV, and a 60% reduction in labor costs [3] Group 3: Solutions for SMEs - Kuyi Cloud offers a "no-code" development platform for SMEs, enabling quick configuration of business logic and selection from over 20 standardized templates for e-commerce live streaming [4] - A small e-commerce company created a multilingual virtual host in just 5 days, achieving a GMV of over 800,000 yuan in its first live stream targeting the Southeast Asian market, with a 75% reduction in labor costs [4] - The digital human's image was highly unified with the brand's visual identity, enhancing user recognition by 40% and successfully opening international markets [4] Group 4: Future Developments - Kuyi Cloud's ecological collaboration strategy amplifies the value of its technology by establishing API nodes globally, attracting service providers to offer end-to-end services from live script generation to data analysis [4] - A fast-moving consumer goods brand using Kuyi Cloud's intelligent product selection system saw a 30% improvement in inventory turnover rates due to automated recommendations based on historical sales data [4] - With the integration of AIGC and digital twin technology, Kuyi Cloud is advancing digital humans towards "super personalization," allowing them to adjust communication styles based on user demographics [4]