Cracker Barrel lowers revenue forecast as traffic falls after logo blowup

Core Insights - Cracker Barrel reported lower-than-expected sales in its fiscal first quarter, with revenue declining 5.7% to $797.2 million, falling short of the $800 million forecast by analysts [1] - The company has revised its revenue forecast for the fiscal year 2026 to a range of $3.2 billion to $3.3 billion, down from the previous estimate of $3.35 billion to $3.45 billion [2] - Same-store restaurant sales decreased by 4.7%, while retail shop sales dropped by 8.5%, both figures exceeding analyst expectations [2] Company Actions and Reactions - Following the disappointing sales results, Cracker Barrel's shares fell over 10% in after-hours trading [3] - The company attempted to modernize its brand by changing its logo and restaurant designs, but the changes were met with backlash from customers, leading to a decision to revert to the original logo and suspend remodeling plans [3][4] - Despite the logo controversy, shareholders voted to retain CEO Julie Felss Masino, while board member Gilbert Davila resigned after failing to secure reelection [6][7]