从营销联动到生态共赢 嘉士伯中国与京东超市达成三年战略合作

Core Insights - Carlsberg China and JD Supermarket have announced a strategic partnership aimed at enhancing collaboration in brand and supply chain synergy, product exclusivity and innovation, channel co-construction, and comprehensive marketing over the next three years [1][3] Group 1: Partnership Overview - The partnership leverages the complementary resource advantages of both companies, leading to continuous growth in sales [3] - Carlsberg Group is one of the top three global beer companies, established in 1847, with over 180 brands sold worldwide [1] Group 2: Collaboration Areas - Supply Chain: The companies will gradually implement a direct supply model to optimize resource alignment and enhance decision-making efficiency [3] - Product Innovation: JD Supermarket will customize exclusive products from Carlsberg, including the upcoming launch of 1664 South France Blood Orange Sea Salt White Beer [3] - Marketing Strategies: JD Supermarket will utilize its user operations and marketing resources to reach a broader consumer base through various promotional activities [4] Group 3: Channel Development - JD Supermarket will integrate its online platforms, offline stores, and delivery services to provide consumers with a convenient beer purchasing experience [4] - The collaboration aims to meet consumer demands for high-quality, personalized, and convenient drinking experiences, promoting high-quality development in the beer industry [4]