Group 1 - Swiss International Air Lines (SWISS) and Swiss chocolate brand Frey hosted a chocolate tasting media salon in Shanghai to promote Swiss chocolate culture [1] - The collaboration between SWISS and Frey, which began in 2015, has extended to ground experiences, enhancing the connection between air travel and Swiss culinary traditions [4] - In 2024, SWISS distributed approximately 19.3 million pieces of "SWISS Schöggeli" chocolate, weighing a total of 270 tons, highlighting the popularity of this in-flight service [4] Group 2 - SWISS operates six weekly direct flights from Shanghai to Zurich and one daily flight from Hong Kong to Zurich, emphasizing its commitment to connecting with Chinese travelers [4] - The introduction of Chinese cabin crew members aims to better meet the needs of Chinese passengers, with up to five Chinese crew members expected on each flight [4] - Frey maintains a "100% Swiss made" promise, using high-quality cocoa beans certified by the Rainforest Alliance and local Swiss milk, ensuring premium chocolate production [4]
瑞航携手飞瑞尔巧克力举办媒体沙龙 “空中甜蜜”传递瑞士风情
Zhong Guo Min Hang Wang·2025-12-10 12:52