Core Insights - The live broadcast by the chairman of Zhenjiu Lidu Group, Wu Xiangdong, highlighted the company's innovative model during the industry's transformation period, attracting 9.78 million views and achieving a peak of 380,000 online participants [1] Group 1: Financial Performance and Business Strategy - In the past 200 days, Zhenjiu Lidu achieved a revenue of 580 million yuan, becoming the top seller of new mid-to-high-end products online [1] - The company held 71 sessions of the "Wanshang Alliance Wealth Creation Forum," with over 9,400 participants and signed contracts with 3,800 alliance supermarkets, positioning itself as a leader in innovative business models by 2025 [1] - Zhenjiu Lidu established a "six no" sales rule and a five-level supervision system to control market pricing [1] Group 2: Alliance and Partnership Development - The active participation of alliance merchants has led to significant breakthroughs for the Wanshang Alliance, with the company prioritizing the interests of these merchants through a long-term profit-sharing mechanism [1] - The company announced the "Alliance Merchant Rights Payment Plan," setting aside up to 169 million shares for economic benefits to incentivize qualified alliance merchants [1] Group 3: Marketing and Brand Development - Wu Xiangdong's personal video account "Wu Jindong - Zhenjiu Lidu" has gained significant traction, with over 300 million total views and a peak single video view of over 51 million since its launch in July [4][5] - The content shared on the video account effectively showcases Zhenjiu Lidu's brewing craftsmanship, brand stories, and tasting techniques, combining industry insights with real market interactions [5] - The approach of monetizing personal credibility through video content is seen as a strategic move to enhance trust among channel partners and consumers, thereby reducing market value maintenance costs [5]
珍酒李渡董事长吴向东第五场大型直播：讲述“我们的200天”