Core Viewpoint - The article discusses the development of China's tourism industry, emphasizing the new goal of building a "tourism power" as outlined in the 14th Five-Year Plan, which aims to enhance the quality and supply of tourism products and services, promote cultural tourism, and improve the internationalization of inbound tourism [1][2][4]. Group 1: Tourism Industry Development - The "14th Five-Year Plan" introduces the concept of "building a tourism power," highlighting the importance of tourism in national economic and social development [2][4]. - The domestic tourism market has seen significant growth, with 3.285 billion domestic trips made in the first half of the year, a 20.6% increase year-on-year, and total spending reaching 3.15 trillion yuan, up 15.2% [4]. - The goal of building a tourism power includes enhancing visitor satisfaction, benefiting local residents through job creation, and increasing the competitiveness of the tourism industry [4][6]. Group 2: Policy and Infrastructure - The government has implemented various policies to support tourism, including measures to stimulate service consumption and develop new growth points in cultural tourism [2][12]. - As of last year, over 3,500 tourism service centers and approximately 150,000 upgraded public toilets have been established, improving tourism infrastructure [12]. - The plan also aims to enhance the convenience and internationalization of inbound tourism, with a target of 131.9 million inbound tourists by 2024, representing a 60.8% increase [12][14]. Group 3: Quality and Experience Enhancement - The focus on "rich and high-quality tourism product supply" aims to leverage local advantages to create diverse and engaging tourism experiences [9][16]. - Improving service quality is essential for ensuring a comfortable experience for tourists, addressing aspects such as cleanliness and customer support [10][12]. - The integration of culture and tourism is emphasized as a means to enhance visitor experiences and promote the rich cultural heritage of China [16][18].
焦点访谈|你的“诗与远方”要升级了!“十五五”规划建议这样描绘未来旅游
Yang Shi Wang·2025-12-10 13:31