红棉股份：公司全资子公司华糖食品携手广东电视体育频道围绕全运会开展广氏、五羊品牌营销活动

Group 1 - The core viewpoint of the article highlights that Hongmian Co., Ltd. (000523) is actively engaging in brand marketing activities for its subsidiaries, Huatang Food, in collaboration with Guangdong Television Sports Channel during the National Games [1] - The marketing strategy includes both online and offline initiatives, with online efforts focusing on sponsoring live broadcasts and related programs to maximize brand exposure [1] - Offline activities involve product displays and tastings to establish direct communication with consumers, aiming to enhance brand visibility in both "screen" and "on-site" scenarios [1] Group 2 - The company is also contributing to the sports event by organizing employees to join the volunteer team for the National Games [1] - Additionally, the company is utilizing its new media accounts and creating themed decorations in its parks to promote the National Games [1]