“吞下”Kellanova，玛氏拓零食版图

Group 1 - Mars has received unconditional approval from the European Commission for its acquisition of Kellanova, with the transaction expected to be completed on December 11, 2023 [2] - The acquisition, valued at approximately $36 billion, is Mars' largest merger since its inception, with Kellanova shareholders approving the deal at $83.50 per share [2] - Following the merger, Mars' snack business is projected to generate annual revenues of around $36 billion, increasing its market share in the global snack industry from 4% to 6% [2] Group 2 - Kellanova, spun off from Kellogg in 2023, manages the company's non-North American cereal and savory snack businesses, with a net sales forecast of $12.7 billion for 2024 [3] - Mars, known for its candy products, reported net sales of $54.6 billion in 2024, with pet care contributing approximately 60% of its revenue and snacks accounting for about one-third [3] - The acquisition of Kellanova allows Mars to diversify its product offerings into savory snacks and breakfast cereals, addressing the growing market demand for these categories [4] Group 3 - The merger is expected to create significant synergies through shared channel resources, unified supply chains, and combined R&D efforts, although brand positioning and cultural integration will need careful management [4]