两大商业新品牌首发 凯德投资构建多元化产品矩阵

Core Insights - CapitaLand Investment (China) launched two new commercial brands, "Raffles·Jie" and "CapitaLand One Center," aimed at enhancing consumer experiences and meeting the demand for high-quality living [4][6] Group 1: Brand Launch and Positioning - "Raffles·Jie" is positioned as an urban-level complex located in core city areas, targeting middle to high-income consumers seeking quality lifestyle [4] - "CapitaLand One Center" is designed as a regional shopping center in mature commercial districts, catering to new middle-class families and white-collar workers within a 3-5 km radius [4] Group 2: Strategic Partnerships and Projects - CapitaLand signed a management contract with Wuxi Binhu Jianfa Group to develop the first "Raffles·Jie" in Wuxi, focusing on park-style commercial spaces [6] - A memorandum of cooperation was signed with Liangxi Technology City Group to explore potential projects in industrial park operations and property management in Wuxi [6] Group 3: Expansion and Innovation - CapitaLand is preparing two management output projects, Bixiang Chuxiang in Changsha and Yiwei Lin in Wuhan, marking its first non-standard commercial projects in China [8] - The company has expanded to seven management output projects in cities like Changsha, Wuhan, Ningbo, and Wuxi, with three projects expected to launch by 2026 [8] - CapitaLand's diverse product lines enhance its flexibility in management output, allowing for precise and differentiated project positioning [8] Group 4: Consumer Trends and Brand Participation - Over 20 well-known brands from various sectors, including fashion, lifestyle, sports, and pet economy, participated in the launch event, providing insights into emerging consumer trends [8]