Twilio is advancing towards an agentic customer experience

Businesses strive to raise the bar for customer experience (CX) as a way to boost customer loyalty and gain a strong competitive advantage. The emergence of generative AI and agentic AI is opening up new ways to enhance CX by enabling faster resolution and personalised experiences. Many vendors have introduced platforms to allow enterprises to adopt AI more rapidly through a simplified user interface. Twilio is one of the vendors that has moved in this direction. The company started as a provider of commun ...