Cracker Barrel wants to 'regain' customers after controversy, CEO says

Core Insights - Cracker Barrel is focused on rebuilding customer trust following a logo controversy that contributed to a decline in sales over the past quarter [1][4] Financial Performance - For the financial quarter from August 1 to October 31, Cracker Barrel reported a revenue decrease of 5.7% compared to the same quarter the previous year [2] Brand Reputation Issues - The company is currently facing a brand reputation issue, which CEO Julie Felss Masino described as requiring a process of rebuilding trust with customers [4] - The backlash stemmed from a rebranding effort that included a new logo, which was later reversed after customer complaints [3][8] Menu and Staff Initiatives - Cracker Barrel is returning to its roots by reintroducing popular menu items such as Campfire Meals and Uncle Herschel's breakfast, and retraining staff on classic recipes [5] - The company sees this as an opportunity for both brand rebuilding and sales growth [6]