Amazon initiated, GE Vernova upgraded: Wall Street's top analyst calls

Core Viewpoint - Guggenheim initiated coverage of Amazon.com (AMZN) with a Buy rating and a price target of $300, indicating a positive outlook despite the retail sector being perceived as "structurally sick" [1] Company Ratings - Guggenheim also started coverage with Buy ratings for several companies including Nike (NKE), Ross Stores (ROST), Birkenstock (BIRK), Under Armour (UAA), On Holding (ONON), Capri Holdings (CPRI), Planet Fitness (PLNT), and TJX (TJX) [1] - Companies such as Macy's (M), Lululemon (LULU), Deckers (DECK), Tapestry (TPR), Ralph Lauren (RL), Gap (GAP), VF Corp. (VFC), Urban Outfitters (URBN), Victoria's Secret (VSCO), Bath & Body Works (BBWI), PVH Corp. (PVH), Peloton (PTON), and Burlington Stores (BURL) received Neutral ratings [1] Market Insights - The firm noted that the holiday season brought positive sentiment, tariffs have been manageable, and many companies are operating at or near their gross margin peaks, which may be overlooked by the market [1]