Group 1 - Shanghai Disneyland has announced a new ticket refund policy allowing full refunds for tickets canceled 7 days prior to the visit date, with a service fee of 80 yuan for cancellations made between 6 days and 1 day before the visit [1][4][6] - The previous policy prohibited ticket transfers, cancellations, or refunds, indicating a significant shift towards more flexible customer service [2][4] - The adjustment aims to meet the growing demand from visitors and enhance their experience by providing more convenience and flexibility in response to unforeseen circumstances [2][6] Group 2 - The new policy reflects a trend among international theme parks to adapt to local consumer preferences, moving towards more localized service standards [3][4] - Experts suggest that a more lenient refund policy can lower decision-making barriers for consumers, thereby increasing their willingness to purchase tickets [2][6] - The ticket pricing strategy is also crucial for managing visitor flow and ensuring operational safety, with Shanghai Disneyland continuously adjusting its pricing structure since its opening in 2016 [7][8]
首次实行阶梯式退票标准 上海迪士尼向本土化靠拢
Bei Jing Shang Bao·2025-12-10 14:45