顶级IP邂逅佛山陶瓷：禅城“老窑火”淬炼产业“新磁场”

Core Insights - The attractiveness and potential of the Meitao Bay area have significantly increased over the past three years [1] Group 1: Cultural Events and Activities - The opening ceremony of the "Biao Biao Mei Guang" kiln event marked the beginning of the 9th China Ceramic Creative Week, showcasing various ceramic artworks and attracting global IP creators [2][4] - Multiple cultural events, including the China Ceramic Creative Week and the Greater Bay Area Kung Fu Film Festival, have transformed Zhencheng into a cultural hub, enhancing public engagement and industry connections [2][3] Group 2: Economic and Industrial Transformation - Zhencheng is re-evaluating the value of ceramics, moving beyond traditional production and trade to leverage ceramics as a medium for broader cultural and economic connections [6] - The establishment of the Lingnan Cultural IP100 Creative Center aims to serve as a platform for innovation, application, and industry services, focusing on IP creation and transformation [7][8] Group 3: Integration of IP and Ceramics - The integration of ceramics with popular IPs is a prominent trend, with over 30 leading IPs collaborating with local artisans to create unique ceramic products that resonate with younger audiences [6][8] - The creative week facilitated the signing of 11 key projects, extending the reach of the ceramic industry into film, animation, and cultural tourism [8] Group 4: Urban Renewal and Space Activation - Zhencheng has transformed old industrial spaces into cultural facilities and creative spaces, significantly increasing visitor numbers and economic activity in the Meitao Bay area [13] - The area saw a 45% increase in visitors in 2024, reaching over 2.6 million, and a 100% growth in revenue from the cultural and entertainment sector compared to three years ago [13][16] Group 5: Future Development Plans - Zhencheng plans to develop over 10 immersive wedding-themed landmarks by 2027, aiming to boost the "sweet economy" to over 20 billion yuan [14] - The integration of national defense education and local sports into community activities is expected to enhance public participation and cultural engagement [14][16]