Cracker Barrel's turnaround hits early snags; CEO warns recovery will 'take time' after rebrand fiasco

Core Insights - Cracker Barrel's turnaround is progressing slower than anticipated due to recent controversies and an attempted rebrand that upset consumers [1][2] - The company's first-quarter results fell short of expectations, attributed to ongoing challenges, indicating that recovery will require more time [1] - CEO Julie Masino emphasized the need to regain customer trust and confidence, acknowledging that while some guests appreciate improvements, many are still hesitant to return [2] Financial Performance - First-quarter results were described as "below expectations," highlighting the impact of unique headwinds on performance [1] - The company is executing a recovery plan with the goal of returning to the growth trajectory seen in fiscal year 2025 [2] Customer Experience - Cracker Barrel is focused on enhancing food quality and guest experience, although it recognizes that more work is needed to win back all customers [2] - The company has a workforce of approximately 70,000 team members, indicating a significant operational scale [2]