Amazon now offers same-day delivery of perishable groceries in 2,300 US cities

Core Insights - Amazon has expanded its Same-Day Delivery service for fresh groceries to over 2,300 cities and towns in the U.S., with plans for further expansion in 2026 [1] - The service was launched in August to compete with Instacart and Walmart+ in the quick-commerce sector [1] Delivery Service Details - Customers can order a variety of fresh items including fruits, vegetables, dairy, meat, seafood, baked goods, and frozen foods, alongside other household essentials [2] - Amazon employs a specialized temperature-controlled fulfillment network to ensure the integrity of perishable items, with a six-point quality check for orders [3] - Temperature-sensitive products are delivered in insulated bags, enhancing the delivery quality [3] Popularity and Sales Growth - Fresh groceries constitute nine of the top ten most-ordered items for fast delivery [3] - Perishable grocery sales have increased 30 times since January, indicating strong demand [4] - Customers who include fresh groceries in their Same-Day Delivery orders tend to shop about twice as often as those who do not [4] Pricing Structure - Same-day delivery is free for Prime members on orders over $25; otherwise, a $2.99 fee applies for Prime members and a $12.99 fee for non-members [5] - The selection of perishable items available for Same-Day Delivery has grown by over 30% since August, including thousands of items from Whole Foods Market [5]