出售MooRER股权 九牧王退守男裤

Core Viewpoint - Jiumuwang's diversification strategy is facing challenges, leading to the sale of its stake in the Italian high-end fashion brand MooRER and a focus on its core men's pants business [1][2]. Group 1: Company Actions - Jiumuwang sold a 25% stake in MooRER for approximately 74 million yuan, which was initially seen as a move towards high-end and multi-brand development [1]. - The decision to divest from MooRER is part of a strategy to refocus on core business areas, as the brand's contribution to the diversification strategy was deemed limited [2]. Group 2: Financial Performance - For the first three quarters of 2023, Jiumuwang reported a revenue of 2.13 billion yuan, a year-on-year decrease of 6.02%, while net profit increased by 129.63% to 310 million yuan [2]. - The significant increase in net profit is attributed to investment gains, with trading financial assets rising to 1.378 billion yuan, a 91.56% increase from the previous year [2]. Group 3: Market Context - Jiumuwang's business primarily focuses on men's clothing, with over 51% of its revenue coming from men's pants [2]. - The men's clothing market is undergoing significant changes, with increased competition and a shift towards younger consumers, necessitating a focus on quality and innovation [3].