LA Kings Announce a Multi-Year Partnership with Twilio

Core Insights - The LA Kings have announced a multi-year partnership with Twilio, marking Twilio's first major collaboration with an NHL team [1][2] - Twilio's logo will be featured on the Kings' away helmets during all regular season and playoff games starting from the 2025-26 season, providing significant brand exposure [1][2] - The partnership aims to enhance fan engagement through Twilio's customer engagement technology, allowing for personalized communication and interactive experiences [2][3] Partnership Details - The partnership will enable the LA Kings to implement Twilio's technology for improved communication with season ticket members and fans [2][4] - Twilio will host away-game events and hospitality experiences in key markets, leveraging the helmet exposure during nationally televised games [2][3] - The collaboration will include the creation of custom content showcasing Twilio's technology throughout the season [2][3] Strategic Importance - The partnership aligns with the LA Kings' strategy to deepen connections with fans and enhance their overall experience [4] - Twilio's platform is expected to drive measurable impact across the Kings' business by creating tailored experiences for fans [4] - The relationship reflects a shared vision of integrating offerings from both organizations to benefit fans significantly [4]