强化常态监管 巩固整治成效 ——镇原县市场监督管理局扎实开展广告监管“回头看” 专项行动

Core Viewpoint - The article discusses the implementation of a month-long advertising regulatory "review" action initiated by the Market Supervision Administration of Zhenyuan County to consolidate the achievements of previous advertising market order rectification efforts and prevent the resurgence of illegal advertisements [1][2][3][4] Group 1: Regulatory Actions - The action focuses on problem-oriented and effect-oriented approaches, targeting past issues, key areas, and the establishment of long-term mechanisms [1] - A "problem advertisement subject list" and a "key risk advertisement list" have been established to ensure clear targets and focus [1] - A total of 28 business entities have been reviewed, with 5 achieving full compliance, resulting in a 100% rectification completion rate [1] Group 2: Key Areas of Focus - Emphasis is placed on high-pressure regulation in key areas such as pharmaceuticals, medical devices, health foods, and special medical purpose formula foods, with significant improvements in advertisement compliance noted [2] - The review also targets misleading advertising in education, real estate, and financial investment sectors, effectively curbing exaggerated claims and misleading representations [2] - Increased monitoring of online advertising across e-commerce platforms, social media, and local service platforms to ensure clear identification of advertisements [2] Group 3: Service Optimization - The regulatory body is providing on-site compliance guidance to address common issues and help businesses establish comprehensive internal control mechanisms for advertisement compliance [3] - There is a focus on reinforcing the awareness of legal responsibilities among advertisers, emphasizing the primary responsibility of advertisers for content authenticity [3] - Promotion of a "pre-compliance" concept encourages businesses to consult regulatory bodies or third-party professionals before major advertising activities to reduce legal risks [3] Group 4: Long-term Mechanisms - The "review" serves as a tool to evaluate past work and emphasizes the planning for ongoing regulatory efforts [4] - The regulatory ledger is dynamically updated based on new findings from the review, enhancing the credit profiles and risk classifications of advertisement subjects [4] - The article highlights the importance of social participation in supervision, encouraging public reporting and sharing information with various departments for collaborative governance [4]